Yahoo is releasing more and more features on their site, this time they add Yahoo Pop, a spanish language site that ranks searches by day, month, and in categories. Not a band idea, trying to widen your bases, making sites dedicated to certain areas of the market. To read up on it, Tech Crunch has the scoop.
My question is, will this help? They have, becides their own yahoo branded producrs, flickr, del.icio.us, and plus the second best search in the business, you would think they would have no reason to beg to be bought bought. Well, not really begging, but they are asking for it. At the Web 2.0 Summit not too long ago, Jerry Yang said "I have to say that the best thing for Microsoft to do is to buy Yahoo!," and that the company is up for sale. Talking about coming late to the game(and being kinda ballsy). If I were a Yahoo! stock holder, I would be pissed right about now. According to finance.yahoo.com (another among great products), they are sitting right around $10.86 per share. This is a long way from the $22 they were at when Microsoft offered $33. Will another deal try to actually happen? Steve Ballmer say no, but you never know with things like this.
People keep saying "search deal", like the kind Google just walked away from, but I dont think so, because of the way Microsoft is acting. They are about to become Verizons search providor, and they way Yahoo! treated them before, I doubt anything will come from it.
What can save Yahoo! then? Why dont they try a redesign? A major redesign, a very clean looking homepage. Trying to find anything on yahoo.com is so confusing. There are 3 menu bars on the left, and two tabbed boxes front and center. Plus the add and a bunch of not important infromation on the right, its a mess.
They should try the search bar on the top, and one big menu bar on the left, that fans out with content when you click. Get rid of all the crap in the middle by default and have everything accessable through the menu. Move the sign in links up to the top, like Google, and do the whole thing in Ajax(because thats hip), I think it would look very Mac-like, and people would love it. If I get time, I will do a quick Photoshop mock-up.
They also need some way to integrate flickr and del.icio.us into the home page, even if its just a link up at the top, near the sign in. Actually, thats probably the best idea to make people aware of their other properties.
Well, thats my idea, among the many millions, hope someone reads this that can steal an idea or two from it, peace out.